Our Story

Our story so far...

INSIDE was created in 1997 with the mission to source handcrafted unique furniture and homeware products from around the globe. The team source within India and collaborate with skilled artisans resulting in one-off limited edition pieces that exude charm inspiring customers to follow the brand mantra: LATITUDE FOR LIVING.

The spirit of INSIDE embodied within the handcrafted products are designed and developed using high quality materials while a selection of furniture is upcycled to produce a vintage and rustic look adding depth and character to your home.

INSIDE's sourcing from around the globe complements the range of vibrant, bold and electic furnishings with practical and versatile pieces imported from Europe.

Supporting skilled artisans

From soft furnishings & wood furniture sourced and handmade in India to exquisite accessories and dinnerware sourced from Europe, INSIDE offers an eclectic collection for the discerning shopper seeking quality products to suit their individuality.

INSIDE is dedicated to supporting skilled artisans and independent brands that share the aesthetics and quality craft of INSIDE.

Our Values

QUALITY - Never compromising on quality by collaborating directly with craftsmen in local communities.

CHARM - Fresh, fun, lively and full of charm. We wish to inspire your everyday life at home.

VERSATILITY - We believe in offering quality products designed and handmade to provide longevity and versatility in your purchases.

FRESH - An infusion of traditional craft, modern design, unique textures and vibrant colours.

UPCYCLE - Restoring and breathing new life to vintage furniture. A culture of upcycling and rebirth underpins the INSIDE brand, forming the foundation of the home aesthetics.

Shop online or visit stores

Visit us at our Hong Kong store locations: Repulse Bay and Wong Chuk Hang warehouse. Find our locations.