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about inside
  • INSIDE is a Hong Kong based business specialising in interior furnishings, homewares and selected fashion ranges. The business comprises two entities; Inside (HK) Ltd, the Hong Kong retail business and Inside Trading Ltd, for wholesale and trading. INSIDE's founder and director , Catherine Trotman, established the company in 1997 opening an office and showroom in Ap Lei Chau, Hong Kong. Two years later, in 1999 we opened our flagship store in Landmark Prince's Building, Central. Our third outlet opened in April 2000 in The Repulse Bay, on the south side of Hong Kong island.

At INSIDE, we aim to provide customers with simple, well designed, high quality, competitively priced contemporary furnishing and life style products.

We strive to embody the following:

  • simplicity

    Nothing is over-decorative or fussy in design. We use simple colour palettes and our products are easily co-ordinated.

  • versatility

    INSIDE products enhance different environments and complement existing furnishing schemes. Likewise our garments could (mostly!) be worn out to dinner, on the beach or in bed!

  • quality

    We never compromise on quality and aim to bring our customer the best quality product at a competitive price.

  • charm

    Our goods are fresh, fun, lively, and full of charm.

  • INSIDE's refreshing collections are being enjoyed by people of all nationalities and all ages and include soft furnishings, homewares, jewellery, nightwear (also for children), bath products and gifts.
  • The INSIDE soft furnishing range includes a large choice of cushions and floor pads; embroidered, printed and waffle bedlinen; cotton bedspreads and a range of rugs. For the bathroom we have towels and bathmats as well as shower curtains. Our tablelinen collection includes mats, napkins and cloths, mostly in cotton
  • We have a few furniture pieces both in stock and to order. Our collection of accessories incorporates INSIDE own label products as well as delicious bath products from France, fabulous china and glass, frames, candles, stationery and an ever changing selection of gifts.
  • Our customers don't seem to be able to get enough of our cotton nightwear, which we have for adults and children, nor our luxurious silk robes and slippers. Other accessories include glorious handwoven silk scarves and inspired, affordable jewellery. We are also a popular destination for gifts for babies.